Supermarket customers help tackle poverty


Asda customers help Muslim Aid raise thousands for people in need

SHOPPERS at Asda superstores across the UK have helped British charity Muslim Aid raise over £11,000 towards tackling global poverty this Ramadan.

Muslim Aid volunteers visited Asda stores in Birmingham, London, Manchester, Leicester and Nottingham this August during the Muslim holy month of Ramadan. Volunteers helped Asda customers pack their shopping and collected donations for the charity’s Ramadan campaign.

In the 15 Asda stores that took part in the programme, Muslim Aid volunteers spent one or two days at each store raising awareness about the work Muslim Aid does around the world, especially on-going emergencies such as the drought in the Horn of Africa.

To mark the end of the Ramadan campaign and join customers in celebrating Eid, five Asda superstores in London and Birmingham held special Eid parties on Saturday 3 September. Activities at the Asda Eid celebrations included face painting, henna artistes and special Eid gift boxes for children. Customers were also treated to special recitals by internationally renowned Islamic Nasheed singers from the group Labbayk.

Sultan Ahmed from Muslim Aid said: “We’re thankful to Asda customers and Asda colleagues for their support during Ramadan to raise money for disadvantaged communities around the world. Here in the UK we take for granted access to clean water, food and housing, whereas in many countries the basic necessities of life are simply not available or too costly to procure. Muslim Aid is committed to providing long-term sustainable solutions which help to alleviate poverty and Asda customers can be proud to have helped make a difference.”

Donations from customers will go towards saving lives and alleviating the suffering of thousands of men, women and children affected by the droughts in East Africa. Muslim Aid is continuing its fundraising efforts to help tackle the deepening crisis and restore stability.


Please enter your comment!
Please enter your name here