Businessman Dr Jason Wouhra, Institute of Directors of the West Midlands Chairman, has been invested with an OBE for services to Business and International Trade by His Royal Highness Prince Charles, the Prince of Wales.

Dr Wouhra is a Director and Company Secretary of East End Foods plc, and said he was “delighted, honoured and humbled to receive the award”.

He added: “I am grateful to my family, team at East End Foods and the numerous West Midlands business leaders and directors I have worked with over the years. Their help and support has been invaluable, thank you to those who have supported and guided me on my journey.  I aim to continue to grow and assist others around me.”

East End Foods, a Landmark Wholesale member, is a company with over 40 years of experience as a leading supplier and innovator in the UK Indian food market, with an annual turnover of over £180 million.

Jason said the investiture ceremony at Buckingham Palace had been ”a magnificent occasion – and particularly so as my family were there to witness it. They have always been so supportive of my work, whether with East End Foods or in my voluntary roles.”

Jason holds numerous voluntary and community positions. Currently he is a non-executive director at University Hospitals Birmingham NHS Foundation Trust and is the Chair of Aston University’s Development Board, the West Midlands Police Business Crime Prevention Board and the Child Poverty Commission.

Through his role with the IoD Jason has been a strong supporter of the region’s business community, working to build an environment in which enterprise can flourish.


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