After much anticipation The Button Factory is set to transform the former Vertu Bar in the heart of Birmingham’s Jewellery Quarter. Opening this June following a multi million pound redevelopment, the exciting space will invite guests to a unique all day dining experience, open for brunches and lunches right through to dinner and drinks into the early hours.
Peter McDonald, COO of the City Fund Pub Company said: “Our aim is to bring together the very best of what we all love about our favourite restaurants, coffee shops and bars. The Button Factory offers something for everyone – from mums meeting for a morning coffee and professionals looking for a place for corporate catch-ups or a somewhere to work remotely, to those in search of a spot for long lazy lunches, date nights, dinner with your family, right through to dancing the night away with top notch cocktails. We hope The Button Factory will fast become a much loved foodie destination in this vibrant and exciting quarter of Birmingham. We cannot wait to throw open our doors this June and share what we’ve been up to with our guests.”
The Button Factory aims is to create a fresh, accessible and affordable all-day social hub that everyone feels they can use as they like, when they like, to eat, drink, work and party. Welcoming diners from morning through to midnight, The Button Factory brings together fantastic freshly prepared food and drink with a lively atmosphere.
Located on the corner of Frederick Street and Regents Street, The Button Factory finds home in an impressive Victorian building. Birmingham’s newest all day eatery has undergone an extensive restoration and sympathetic renovation process to craft a look that seamlessly blends the old and new. The Button Factory features a large roof terrace offering panoramic, all-day sunshine. The upstairs space has a fresh, New York loft feel with exposed brickwork and high ceilings, paired with floor to ceiling period windows, whilst a bustling bar and booth seating area are on offer downstairs.
The building has a rich heritage. Built in 1824, the space housed one of Birmingham’s first button factories founded by William Elliot. It was here that Elliot later patented the method of manufacturing cloth-covered buttons.
An open theatre-style kitchen complete with live Robata grill will be a focal point for diners. Robata directly translates into “fireside cooking” and this unique grill influences the menu, offering succulent meat cooked over English oak with an open flame. The menus have been carefully designed so that no matter what time of the day or week, there is always something to take your fancy.
Stephen Gadd, Executive Chef of The Button Factory, said: “Our menu focuses on seasonal ingredients cooked over the open flame taking influences from Argentina to the Middle East with a view to introducing an unique dining offering in Birmingham.”
The Button Factory will be the 6th site for the City Fund Pub Company which commenced trading in June last year. This is the first foray into the Midlands for the group, which currently has 4 sites trading in London and 1 in Cheltenham.