11 robberies reported in last month alone in Handsworth, Birmingham
Chief Inspector Mike O’Hara from Birmingham Central Police, said: “We are asking people to think twice about openly wearing valuable irreplaceable jewellery.
“We advise discretion; simply keep your jewellery tucked into clothes. You never know who is around you. It’s a sorry fact of life but what you possess may be attractive to thieves.
“That said, we would like to reassure our local communities we are actively driving down street robbery and we do have a number of tactics in place to ensure this new wave of incidents is eradicated.”
The force is also launching a marketing campaign to help promote crime prevention, particularly to members of the Asian community.
The campaign will involve radio appearances for local officers and advertising in affected streets.
Officers will also be visiting Mosques and Temples to speak with worshippers and visitors, asking them to spread the word amongst family and friends.