Every Little Helps – Tesco goes Halal

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Birmingham branch draws in Muslim customers

SUPERMARKET giant Tesco have opened a Halal meat counter at their Hodge Hill branch in Birmingham.

Staff and local dignitaries turned out in force for the official launch of the Halal meat counter.

The counter, which is a National Halal Food Group concession within the store, was officially opened with a blessing given by local Imam, Sheikh Siddique.

The store, which opened in December and created 250 new jobs, stocks a range of Halal products which are popular with many shoppers.

Store manager Emma Grant, said: “Demand in the store for Halal products is high and customers are delighted with the quality of the foods they can find here. The launch of the new counter means greater local choice and convenience for new and existing customers.”  

This is the second Halal Meat Counter that the Birmingham-based National Halal Food Group has opened for Tesco customers within the region. Chief Executive Mohammed Z Yaquoob, said: “The launch of the counter in Hodge Hill means that customers can readily obtain a range of high quality meats which meet specific spiritual requirements.

“We are delighted to be able to work with Tesco to bring our products to the marketplace and feel confident that every shopper will find something they enjoy here.”

Tony Fletcher, corporate affairs manager for Tesco, also attended the official blessing. He commented: “Today marks the continuation of the special partnership between ourselves and National Halal in Birmingham. The new counter at Hodge Hill underlines our commitment to providing our customers with quality products that meet their needs at reasonable prices that they have come to expect from us.”

 

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