According to research firm Kantar Worldpanel, Aldi’s sales soared 12.4% year on year in the last three months, taking its market share to 6.2%. It’s a huge growth considering that 10 years ago, their market share was at a meagre 2%. Furthermore, it effectively means that Aldi is now the fifth biggest supermarket in Britain. The German-owned grocer is set to open its 700th store in late Feb and has another 300 in the pipeline for the next 5 years.
Tesco, Sainsbury’s, Asda, Morrisons and now Aldi are now, in order, the country’s biggest supermarkets, with Co-op, Waitrose, Lidl and Iceland following up behind.
Head of retail and consumer insight at Kantar Worldpanel, Fraser McKevitt, said: “Underpinned by an extensive programme of store openings, the past quarter has seen Aldi attract 826,000 more shoppers than during the same period last year.”
Tesco also boasted an increase in sales, with a 0.3% rise over the Christmas period. Currently, they have a 28% share of the market. Since 2015, Sainsbury’s maintained a flat rate, Asda have dipped by 1.9%, and Waitrose grew by 2%. Aldi’s main rival, Lidl, upped its sales by an impressive 9.4%, bringing its market share to 4.5%.