Tesco Unveils hudl2


Supermarket Reveals Its Second Generation Tablet

Available in a range of eight vibrant colours, hudl2 can be customised with fun accessories to create a personalised look, with over 200 possible colour combinations. From slate black to bubblegum pink, its colourful casing makes it ideal for all ages.

The 5-megapixel rear-facing and 1.2-megapixel front-facing cameras are ideal for video calling, as well as capturing high-quality video and photos. With eight hours of video battery life and 16GB memory,hudl2 is the ultimate portable entertainment hub.

In an industry first, Tesco has worked with The Parent Zone to develop a market leading parental filter so children and parents can use one device safely. The app, which comes pre-loaded, allows parents to set up profiles for up to seven users. Each of these can be tailored according to age and suitability, including setting a time limit to pre-determine how long their child spends using the tablet.

Michael Comish, Group Digital Officer at Tesco said, “We know customers want easy, accessible technology that the whole family can use whether working, shopping, gaming, learning or just taking some time out. Cutting-edge technology doesn’t have to come with a big price tag. “hudl2 may be affordable, but we’ve cut no corners when it comes to performance – this is our best tablet offering yet.”

Vicki Shotbolt, CEO at The Parent Zone said, “The child safety filter on hudl 2 is more parent friendly than anything we have seen before. Tesco really understands that making a tablet as family friendly as possible needs to start at the design stage. We have been delighted to work with them to make hudl2 as easy as possible for parents to use and the filter as effective as it possibly can be. Filters are never a total solution which is why we have worked with Tesco to create helpful information for parents too.”

Tesco launched hudl1 in September 2013, selling over 750,000 devices. It was the fastest selling tablet ever launched at Tesco, with over 35,000 tablets sold in its first two days of release.


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