Range Rover is celebrating its 50th Anniversary since inception in 1967. In order to commemorate decades of being one of the premier car manufacturers, Jaguar created an interactive exhibition tracing the history of the vehicle.
Regaling the ‘engineering story,’ the exhibition is based at the Solihull plant in the West Midlands. It details the very first secret ‘Velar’ prototype that was first designed back in the sixties and goes through multiple makes, models, ideas and innovations before landing at the present day.
According to Roger Crathorne, otherwise known as Mr. Land Rover, who has worked at the firm for fifty years and helped make exhibit, said the original aim was “never to build a luxury vehicle” despite its current reputation as a world class luxury car. He added:
“Over the 50 years since, the Range Rover has come a long way. We wanted to develop a more comfortable on-road Land Rover that would combine the comfort of the Rover with the Land Rover 4×4 capability to support a growing leisure market.”
Tickets for the exhibition, which will run for three days, cost £49. The latest Range Rover model, the Velar, is being built exclusively in Solihull after a £1.5b investment at the manufacturers and is expected to go on sale this summer.