Ikea announced the shop in Dale End will be set to close on 9th August because of “a number of factors” which included the location of the shop. The shop is part of the broader Martineau Galleries plans, opposite new HS2 Curzon Street station
It could form part of a huge transformation of that part of the city centre. BirminghamLive revealed yesterday the iconic Swedish outlet’s store in Birmingham city centre will close next month, placing 39 jobs under threat.
The Dale End shop, known as Ikea Order and Collection Point (OCP), opened in 2016 as part of a test programme – but didn’t draw enough customers. The store, underneath the NCP cark park, is owned by Hammerson, the company which also owns Bullring and Grand Central.
A Hammerson spokesperson said it would be coming forward in a matter of months with plans for the wider area, known as Martineau Galleries. This could potentially mean new shops, offices and restaurants in the immense site, which will be opposite the new HS2 Curzon Street station.
She said: “Ikea’s decision to trial one of its new retail formats in Birmingham city centre was a great opportunity – especially as they were only taking space in five cities across UK and Ireland.
“We work closely with both established and emerging retailers to provide them with space to test concepts and engage with customers on both a temporary and longer term basis. The Bullring Estate has a great track record of attracting new brands to the region alongside some UK firsts with NYX Cosmetics, street-food inspired Thai Express and soul food operator, Holy Moly Macaroni all taking space in recent months.
“The space let to Ikea forms part of the Martineau Galleries site. We are working with Birmingham City Council on a masterplan and will bring it forward over the coming months. In the meantime we will look for alternative uses for the space to ensure the area remains active.
Rooms have been mocked up to show customers how furniture looks and there is also an on-site café.
The future for the car park has always been in question among plans for substantial change in that part of the city centre, which will see neighbouring areas pedestrianised.