Emotive Handbags

Indian student creates innovative emoji handbags to get people talking.


A Birmingham City University (UK) fashion student has her sights set on revolutionising the world with her futuristic handbag designs.

Madhura Kulkarni, from Nashik, in the northwest Indian region of Maharashtra, has created an LED emoji-inspired handbag which she hopes will get people talking.

“The future inspires me and that gives me tremendous freedom to create something original and unimagined.

“The concept behind the bag is to initiate a verbal conversation between two people with the help of LED emojis that you can choose to display on the bag.

“For example, if two people are showing the same emoji on their bag, it might start a conversation between them”, added Madhura, who studies Fashion Design at the University’s School of Fashion and Textiles.

Madhura says social media is to blame for a growing lack of real face-to-face human interaction.

“In the 21st century where people are extremely tech savvy, some people are so engrossed in social media that they rarely talk to others verbally. I feel that my concept could revolutionise the world.”

Her work forms part of Birmingham City University’s Inspired Festival, a two-week celebration of creative talent and graduating students about to launch their careers.

Madhura’s design has already caught international attention, as she was recently named as a finalist in the 2016 New York Independent Handbag Designer Awards.

#BCUinspired runs until 26 June. For more information, visit www.bcu.ac.uk/inspired.


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