RHEASONS TO KEEP SHOPPING

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Sonam and Sister Rhea Kapoor to Launch Fashion Line

Bollywood actress and style diva, Sonam Kapoor, will be launching a fashion line with her younger sister, Rhea.

Sonam, who is regularly styled by Rhea, announced on Twitter the new business venture, “My beautiful sister and I are starting a high street fashion brand called #rheson.”

Their line of clothing will be branded as Rheson and will be launched in India in September this year. All excited about designing, Sonam reveals, “I was very interested in doing fashion. While I am better than Rhea at Indian clothes, Rhea’s sense of western aesthetics is way better than mine.” 

Asked what type of style the clothing line would take, Rhea said, “Indo-Western and separates that means individual pieces of skirts, T-shirts, tops and sweatshirts.” Whilst Sonam added, “We wanted to make it fashionable for real girls, but also make it affordable. But besides being aspirational, it should also be something that every girl should want to wear and feel comfortable and beautiful wearing.”

“We want to make young girls realise that you don’t have to spend money to look stylish. It’s like accessible, affordable glamour. The sizes will range from extra small to extra large (UK size 6 to 16). The clothes will be available in a stand-alone section in Shoppers Stop. The clothes should make you feel a warm embrace and not insecure.”

Sonam also revealed that Rheson will ship worldwide.

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