Record label leads way against music piracy

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Gurdas Maan backing new initiative

A MIDLANDS-based record label is leading the fight against music piracy by offering fans the chance to see their favourite stars in return for legally purchasing material.

UK Box Office, based in Willenhall, are just one of many record labels across the country who have seen profits hit by the rise of illegal downloading across the internet.

To tackle the problem the label joined forces with legendary Indian singer Gurdas Maan and offered genuine fans the chance of a lifetime – purchase an original copy of his latest album ‘Boot Polishan’ and be entered into a draw to meet the star himself in sunny California.

A spokesperson for UK Box Office said music fans now needed an incentive to purchase music legally.

“No matter which way you look at it music piracy is stealing, it is a problem which cannot be eradicated totally”, the spokesperson told The Asian Today.

“With the support Gurdas Maan’s and also the British Phonographic Industry we want to protect and promote the music industry.

“As a record label company, our objective is to promote and sell music on behalf of our Artist. It is all too easy for individuals to obtain pirate copies of music, at little or no cost. What incentive, is there for them to buy the music? This is where the idea of the competition emerged.”

Music fans who purchased an original copy of the album were automatically entered into the draw. The first prize winner will be treated to an all-expenses paid trip – flights and accommodation included –  to see Gurdas in California later this month, with a further ten lucky winners given a pair of tickets to see the star next year during his highly anticipated tour of the UK. Second prize winners will be drawn next year.

Gurdas will visit Birmingham next week where he will be honoured for his work aswell as celebrating the success of his latest album.

The winner of the competition will also be announced by the star himself.

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