East End Foods, a renowned British culinary brand with a rich heritage rooted in Birmingham, is set to dazzle taste buds at the highly anticipated UK’s biggest South Asian Music Festival, Birmingham Mela on the 22nd and 23rd of July, 2023. The event stages some of the biggest names from the overseas entertainment scene and home-grown talent from across the UK. And adding to that, this year, East End Foods will be celebrating diverse flavours, bringing its culinary extravaganza to deliver an exceptional and immersive experience at this year’s event calling it the Festival of Flavours.
As the heartland of East End Foods, Birmingham holds a special place for the brand. It’s a matter of pride and love for us to connect with the local community while they enjoy a delightful family day out. East End Foods is excited to share their passion for authentic flavours and be a part of this sensational celebration of culture.
The magic will unfold with the presence of renowned chef – Nitisha Patel, who brings her enthusiasm with an unwavering passion of over 12 years of expertise in the food industry. Chef Nitisha will be seen taking over East End’s Cookery Theatre where she’ll showcase three extremely delicious recipes with a modern twist to delight our palettes. These quick and easy creations are a treat for exploratory home cooks and flavour enthusiasts alike.
The audience will get an opportunity to indulge in some flavourful Mango & Coconut Parathas made with East End’s – Gold Chapatti Atta, Ghee, Mango Pulp, among other tantalizing ingredients. Savour the delectable taste of the Mixed Bean Tortilla, featuring East End’s Turmeric, Chilli, and Cumin, along with a delightful medley of red kidney and black-eyed beans. And don’t miss the mouthwatering Kaali Daal, prepared using East End’s aromatic Ghee, Cardamom, Cinnamon, Cumin, and Cloves.
East End Foods in Birmingham Mela will be seen offering more than just culinary delights, by hosting a cricket activity as the sport is a uniting force amongst the community! Apart from this the brand will be offering plenty of chances for the audience to win freebies, adding to the fun and excitement of the event.
The event will be a true celebration of diversity, culture, and mouth-watering food. East End Foods is proud to be a part of it, bringing their rich culinary heritage and promoting culinary innovation. It’s an opportunity for the community to come together, indulge in exploratory flavours, and revel in the vibrant tapestry of Birmingham’s multicultural spirit.
Don’t miss the chance to explore, indulge, and experience the sheer delight of tantalizing flavours like never before. See you at the East End Foods Festival of Flavours at Birmingham Mela.
On: 22nd & 23rd July 2023
At: Victoria Park, Smethwick, High Street, Smethwick, West Midlands, B66 3NJ
Time: 12 Noon onwards