Encouraging Ramadan Donations

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Human Appeal Launches Powerful New Video

International humanitarian aid charity Human Appeal has partnered with multi award-winning content agency Don’t Panic London to produce an arresting new film. ‘Shine A Light’ raises awareness of the variety of human rights abuses and humanitarian issues that Human Appeal seeks to redress.

The film has been launched to coincide with Ramadan, an extremely important time for charitable giving because, besides fasting, Muslims are expected to make contributions to charity during this period. 

‘Shine A Light’ is an emotive and powerful short film that explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food, damaged medical equipment, dirty water, weapons and ammunition.

 


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