{"id":9898,"date":"2010-10-07T12:57:13","date_gmt":"2010-10-07T12:57:13","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2010\/10\/07\/bhangra-star-in-fa-ambassador-role\/"},"modified":"2010-10-07T12:57:13","modified_gmt":"2010-10-07T12:57:13","slug":"bhangra-star-in-fa-ambassador-role","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2010\/10\/07\/bhangra-star-in-fa-ambassador-role\/","title":{"rendered":"Bhangra star in FA ambassador role"},"content":{"rendered":"<div id=\"content\">\n<h3>Jaz Dhami \u2018focused\u2019 on encouraging Asians into the game<\/h3>\n<div><strong\/><\/div>\n<p>&#13;<\/p>\n<div><strong\/><\/div>\n<p>&#13;<\/p>\n<div><strong><img loading=\"lazy\" decoding=\"async\" vspace=\"3\" align=\"middle\" width=\"460\" height=\"208\" alt=\"\" src=\"http:\/\/www.theasiantoday.com\/Image\/ArticleImages\/JazDhamiFA_460x180(1).jpg\"\/><\/strong><\/div>\n<p>&#13;<\/p>\n<div><strong\/><\/div>\n<p>&#13;<\/p>\n<div><strong>ASIAN music star Jaz Dhami has become an ambassador for the FA\u2019s new nationwide campaign \u2018Football Needs\u2019.<\/strong><\/div>\n<p>&#13;<\/p>\n<div>The campaign urges anyone with a love of football to take their first steps to becoming a grassroots coach or referee.<\/div>\n<p>&#13;<\/p>\n<div>Jaz, an award-winning Bhangra artist, will feature on posters and billboards across the UK promoting the campaign.<\/div>\n<p>&#13;<\/p>\n<div>He will also feature in a mini-advert alongside his fellow\u00a0Football Needs Ambassadors, as well as England U21 coach Stuart Pearce. <\/div>\n<p>&#13;<\/p>\n<div>Speaking about his new role, Jaz said: \u201cI am really delighted to be taking part in The FA\u2019s, Football Needs Campaign. I am now a qualified coach and I am really focused into helping to encourage more Asians to get in football and this campaign will hopefully give the community further pathways to take up the sport.<\/div>\n<p>&#13;<\/p>\n<div>\u201cI have been coaching for nearly 2 years now, even though my music career keeps me on the road a lot, I always make sure that I fit in a coaching session on a weekly basis, to give something back to the community,\u201d Jaz added. <\/div>\n<p>&#13;<\/p>\n<div>The mini-advert will also be aired in over 200 cinemas across\u00a0the country throughout October reaching an estimated audience of one million viewers.<br \/>&#13;<br \/>\nJulian Eccles, Group Director of Marketing\u00a0and Communications, The Football Association, added: \u201cThis campaign is the first of a series The FA will be running during the season. Using a variety of techniques &#8211; from cinema and print to on-line &#8211; we want to reach new audiences to encourage them to get into football.\u201d\u00a0 <br \/>&#13;<br \/>\nThe FA\u2019s \u2018Football Needs\u2019 campaign forms part of the National Game strategy; a \u00a3200m pound investment in grassroots football. <\/div>\n<p>&#13;\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jaz Dhami \u2018focused\u2019 on encouraging Asians into the game &#13; &#13; &#13; &#13; ASIAN music star Jaz Dhami has become an ambassador for the FA\u2019s new nationwide campaign \u2018Football Needs\u2019. &#13; The campaign urges anyone with a love of football to take their first steps to becoming a grassroots coach or referee. &#13; Jaz, an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-9898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/9898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=9898"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/9898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=9898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=9898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=9898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}