{"id":8992,"date":"2011-10-05T16:40:55","date_gmt":"2011-10-05T16:40:55","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2011\/10\/05\/brit-stars-take-bollywood-by-storm\/"},"modified":"2011-10-05T16:40:55","modified_gmt":"2011-10-05T16:40:55","slug":"brit-stars-take-bollywood-by-storm","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2011\/10\/05\/brit-stars-take-bollywood-by-storm\/","title":{"rendered":"Brit Stars take Bollywood by Storm"},"content":{"rendered":"
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How Bollywood is turning to our music stars in battle of the music soundtrack<\/h3>\n
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IN packed cinema screens across the country countless British Asians are tucking into their popcorn as the sights and sounds of the new Bollywood film \u2018Bodyguard\u2019 are played before them on a giant screen.<\/strong><\/div>\n

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One of the films most popular songs \u2018I Love You\u2019 starts playing. It\u2019s been viewed over 1.7million times on YouTube and has been regularly positioned in the Top 10 on the iTunes World Music chart.<\/div>\n

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What\u2019s unique about this track in particular is that vocalist Ash King is British, and the songs huge success is signalling how Bollywood is increasingly turning to Britain in its quest to produce blockbuster soundtracks. <\/div>\n

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\u2018I Love You\u2019 doesn\u2019t signal Ash\u2019s first foray into Bollywood. <\/div>\n

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The West London singer has already contributed songs to three other Bollywood films\u2013 Delhi-6, Aisha and Dum Maaro Dum. <\/div>\n

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And his involvement in Salman Khans \u2018Bodyguard\u2019 is even more remarkable considering the A-list actor personally requested Ash\u2019s involvement on the soundtrack. <\/div>\n

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Speaking about his involvement in \u2018Bodyguard\u2019, Ash explains: \u201cI was in Kolkata with\u00a0my dad and I got a call from Pritam (music director who produced \u2018I Love You\u2019) as he heard I was there from a\u00a0mutual friend. He then flew me over to Mumbai and I was in the studio as\u00a0soon as I landed recording \u2018I Love You\u2019. <\/div>\n

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\u201cThe song\u00a0was also originally sung by a very famous Bollywood singer. The stylist for the film recently visited London and told me he\u00a0was actually there when Salman heard my version of the song and chose it for the film! I\u2019m very grateful to him and the team for choosing my version and have heard it\u2019s getting a great response in India and\u00a0has gone to number one on the Asian music charts in the UK as well!\u201d<\/div>\n

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Bollywood\u2019s infatuation with British Asian acts isn\u2019t a new phenomenon. <\/div>\n

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Jay Sean \u2013 now a Number One selling artist across the world \u2013 contributed the track \u2018Dil Mera\u2019 to the soundtrack of the 2005 film \u2018Kyaa Kool Hai Hum\u2019, while Birmingham rapper Hard Kaur has become a regular on the Bollywood scene, contributing to nine films. <\/div>\n

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One group set to ride high in the Bollywood music chart this month is RDB. The brothers \u2013 Kuly, Manj and Surj \u2013 from Bradford have already made a name for themselves in Bollywood. <\/div>\n

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Favourites of actor Akshay Kumar, the brothers composed and featured on the lead song to the hit film Singh is Kinng in 2008. Featuring acclaimed American rapper Snoop Dogg, the song was the first time a major western artist had featured on a Bollywood soundtrack \u2013 and the brothers are continuing that tradition in the newly released \u2018Speedy Singhs\u2019.<\/div>\n

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Teaming up with Grammy Award Winning artist, Ludacris, RDB have created another catchy anthem in \u2018Shera Di Kaum\u2019 that has already proved a hit amongst Asian audiences worldwide. <\/div>\n

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\u201cWe wanted to raise the bar again by forming a collaboration like no other,\u201d Manj from RDB says. <\/div>\n

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\u201cPreviously we had the opportunity to combine the talents of Snoop Dogg and Akshay Kumar on a track which received widespread appreciation and applause. It certainly went down in history as it was never done before.\u201d<\/div>\n

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One thing\u2019s for sure, we\u2019ll be hearing a lot more of the British Asian sound in Bollywood for many more years to come.<\/div>\n

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How Bollywood is turning to our music stars in battle of the music soundtrack IN packed cinema screens across the country countless British Asians are tucking into their popcorn as the sights and sounds of the new Bollywood film \u2018Bodyguard\u2019 are played before them on a giant screen. One of the […]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/8992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=8992"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/8992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=8992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=8992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=8992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}