{"id":7747,"date":"2015-09-28T17:18:26","date_gmt":"2015-09-28T17:18:26","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2015\/09\/28\/equality-is-sweet\/"},"modified":"2016-01-07T14:33:01","modified_gmt":"2016-01-07T14:33:01","slug":"equality-is-sweet","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2015\/09\/28\/equality-is-sweet\/","title":{"rendered":"Equality Is Sweet"},"content":{"rendered":"
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Pink Ladoo Campaign Encourages Celebration of Female Birth<\/h3>\n

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The long-standing South Asian tradition\u00a0of celebrating the birth of boys by distributing sweets called “Ladoo” within the community is finally being updated, with the launch of the \u201cEquality is Sweet (Pink Ladoo)\u201d campaign, which will create a much needed tradition to mark the birth of a girl.<\/div>\n

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South Asian\u00a0sweet shops across the\u00a0UK have agreed to offer Pink Ladoo to their customers in support of the campaign. The campaign launches\u00a0on Sunday October 11 2015, International Day of the Girl Child, a day that has been demarcated by the UN to promote girls’ human rights and highlight gender inequalities that remain between girls and boys.\u00a0<\/div>\n

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The day will be marked at\u00a0Birmingham Women’s Hospital, where every baby, boy or girl, will be given a box of Pink Ladoo. The aim is to encourage families to take pride in the birth of all children irrespective of gender and to celebrate the births of boys and girls equally.<\/div>\n

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There are only two women’s hospitals in the UK, in Birmingham and Liverpool. As Birmingham has one of the largest South Asian populations in the UK, it was a natural choice.<\/div>\n

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Raj Khaira, the London-based,\u00a0Wolverhampton-born\u00a0founder of the UK campaign said, \u201cCurrently, there are no traditions to mark the birth of a girl but many to celebrate the birth of a boy. This gender-biased practice sends a message from birth to\u00a0South Asian girls that they are worth less than their male counterparts.”\u00a0<\/div>\n

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\u201cI want to raise the status and value of baby girls and transform attitudes towards women by changing this tradition. They’re not just a sweet, Pink Ladoo are the symbol of a protest against established South Asian gender-biased norms.\u201d<\/div>\n

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Equality is Sweet (Pink Ladoo) Campaign is a non-profit pro bono initiative. The event will take place\u00a0on Sunday October 11 2015\u00a0at Birmingham Women\u2019s Hospital\u00a0between 10am and 12pm.<\/div>\n


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For more information, please visit: www.pinkladoo.org<\/a><\/div>\n

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Pink Ladoo Campaign Encourages Celebration of Female Birth The long-standing South Asian tradition\u00a0of celebrating the birth of boys by distributing sweets called “Ladoo” within the community is finally being updated, with the launch of the \u201cEquality is Sweet (Pink Ladoo)\u201d campaign, which will create a much needed tradition to mark the birth of […]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/7747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=7747"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/7747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=7747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=7747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=7747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}