{"id":4422,"date":"2010-01-15T15:13:06","date_gmt":"2010-01-15T15:13:06","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2010\/01\/15\/bbc-dj-lends-support-to-blood-appeal\/"},"modified":"2016-01-07T12:12:04","modified_gmt":"2016-01-07T12:12:04","slug":"bbc-dj-lends-support-to-blood-appeal","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2010\/01\/15\/bbc-dj-lends-support-to-blood-appeal\/","title":{"rendered":"BBC DJ lends support to Blood appeal"},"content":{"rendered":"
\n

Campaign continues to build momentum after registering 6,000 new donors<\/h3>\n
\"\"THE National Blood Service’s VIP Appeal has announced details of its New Year blood donation campaign, launching this month and running until the end of March.<\/strong>\u00a0 <\/div>\n

<\/p>\n

Alongside a whole host of other familiar faces, including former Misteeq lead singer Sabrina Washington, top BBC Asian music presenter and DJ Bobby Friction has paired up with Azra Hussain, a Birmingham mother who received blood transfusion while she was pregnant and someone who understands first hand just how vital a transfusion can be during childbirth.

\nBobby Friction, who will be hosting the Asian Music awards on 11 March, decided to lend his support to the VIP Appeal and donate blood for the very first time.\u00a0 <\/div>\n

<\/p>\n

Bobby and Azra will bring the blood donation journey to life and film an intimate one-to-one interview.\u00a0 Images, video footage and quotes will be used across a wide range of platforms including university activity, localised communications and online advertising.

\n\u201cI urge the south Asian community to become blood donors as only 1% of the south Asian community actually donates blood,\u201d Bobby said.\u00a0<\/div>\n

<\/p>\n

\u201cDonating blood is quick and easy and by donating blood you are saving lives!\u201d

\n\u00a0The Appeal has been launched to encourage new donors to step forward and donate blood as well as urge registered individuals to continue to give.\u00a0

\nSpecific blood groups are more common amongst people from the African, Caribbean and South Asian communities and certain medical conditions requiring regular blood transfusions also have higher prevalence within these communities including Sickle Cell Anaemia (African\/Caribbean) and Thalassaemia Major (South Asian).

\nAzra Hussain from Solihull, Birmingham, was pregnant with her youngest child when she was diagnosed as anaemic and needed a blood transfusion. <\/div>\n

<\/p>\n

Azra, who gave birth to a healthy baby boy, said: \u201cI am extremely grateful to the person or people who donated blood and helped me.\u00a0 I think it is really important for south Asian people to help each other and give blood.\u201d

\n\u00a0Patients need blood for vital treatments every day, so it is exceptionally important for new donors, who feel well and meet blood donor selection rules, to come forward now. Blood donation saves lives.

\n\u00a0The VIP Appeal is a campaign by the National Blood Service (NBS) targeting South Asian, Black African and Black Caribbean communities to give blood and help meet the need for rare blood types within ethnic minority communities.\u00a0 Since its launch in February 2009 the VIP Appeal has attended over 30 events across England, teamed up with designer Wale Adeyemi for an exclusive limited edition T-shirt campaign and registered over 6000 blood donors, but there is still a long way to go.

\n\u00a0

\nFor more information on the VIP Appeal visit www.blood.co.uk\/vip<\/a> or call 0300 123 23 23 quoting reference A05.<\/span><\/div>\n

\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Campaign continues to build momentum after registering 6,000 new donors THE National Blood Service’s VIP Appeal has announced details of its New Year blood donation campaign, launching this month and running until the end of March.\u00a0 Alongside a whole host of other familiar faces, including former Misteeq lead singer Sabrina Washington, top BBC Asian […]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/4422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=4422"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/4422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=4422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=4422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=4422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}