{"id":4272,"date":"2009-11-18T17:40:02","date_gmt":"2009-11-18T17:40:02","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2009\/11\/18\/wembley-housewife-new-tesco-curry-queen\/"},"modified":"2016-01-07T11:49:28","modified_gmt":"2016-01-07T11:49:28","slug":"wembley-housewife-new-tesco-curry-queen","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2009\/11\/18\/wembley-housewife-new-tesco-curry-queen\/","title":{"rendered":"Wembley housewife new Tesco \u2018Curry Queen\u2019"},"content":{"rendered":"
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Daksha Kumar brushes off retirement – and Dragons\u2019 Den – to launch a food empire<\/h3>\n
\"\"AN Indian housewife from Wembley, Middlesex has launched her very own exclusive range of delicious home-made ethnic food in supermarket giant Tesco \u2013 at the grand age of 65.<\/strong> <\/div>\n

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Daksha Kumar will supply the chain a range of chilled home-style ready-made Indian foods.<\/div>\n

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So impressive is her home style range that even producers of the hit TV show Dragon\u2019s Den couldn\u2019t persuade her to pitch her culinary skills to the Dragons. <\/div>\n

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And her decision to stay out of the Den has paid off, as she launches her vegetarian range, Kitchen Express, her non-veg Halal range, Maryam\u2019s and her beverage range, Rani exclusively into Tesco. <\/div>\n

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Her 50-strong product range of chilled starters, main meals, desserts and beverages is inspired by the food that she prepares at home for her family.\u00a0<\/div>\n

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\u201cCookery is one of my biggest passions,\u201d Daksha says, \u201cand getting handpicked by Tesco to be its sole supplier of chilled Indian food is a huge testament to that passion, especially since the range is inspired by recipes that have been in my family for generations.\u201d\u00a0<\/div>\n

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Daksha\u2019s gastronomic passion has made her a regular fixture at four of London\u2019s major farmers\u2019 markets, where she sells her delicious homemade fare to food lovers across the Capital. \u00a0<\/div>\n

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The vibrant packaging of each brand reflects the colourful Indian culture \u2013 and her personality – and will be displayed in specially designed fridges.\u00a0<\/div>\n

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Andreas Grammatis, buyer for Tesco\u2019s Chilled Ethnic range said: “Tesco’s objective\u00a0has been\u00a0to launch a range\u00a0of products that replicate home-made recipes.\u00a0Our new ranges\u00a0target our core South Asian customer by serving their shopping needs as well as catering to their personal tastes. Daksha’s range of authentic dishes serves this purpose as she has a real passion for\u00a0home-style quality Indian food and her successful\u00a0venture in\u00a0farmers\u2019 markets\u00a0demonstrates her talent in cooking\u00a0exceptional, home-made Indian\u00a0dishes.”\u00a0<\/div>\n

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The Kitchen Express, Maryam\u2019s and Rani range for Tesco includes: Samosas and Dhokra\u2019s, Onion Bhaji\u2019s and Chilli Paneer in the starters, Daal Makhni, Methi Chicken and Kadhai Fish for mains, Gulab Jamun and Halwa for dessert and Salt Lassi to wash it all down with.<\/div>\n

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Other products in the Tesco ethnic food range include Tahira, Thamina and Al-Falah cooked meats, Dairy Farm and Dairy Pot yogurts, Shagun Paneer and Cypressa and Taverna cheeses.<\/div>\n

\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Daksha Kumar brushes off retirement – and Dragons\u2019 Den – to launch a food empire AN Indian housewife from Wembley, Middlesex has launched her very own exclusive range of delicious home-made ethnic food in supermarket giant Tesco \u2013 at the grand age of 65. Daksha Kumar will supply the chain a range of chilled […]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/4272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=4272"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/4272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=4272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=4272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=4272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}