A new mobile advert for EE, featuring Bastille has put Birmingham New Street in a brand-new light.<\/p>\n
Network provider EE launched a new campaign across the country, debuting a brand-new advert during ITV2’s Love Island.<\/p>\n
The ad was filmed at Birmingham New Street Station, showing commuters experiencing an impromptu gig by Bastille.<\/p>\n
The advert was created by Saatchi & Saatchi London and is also running in cinemas and on VoD.<\/p>\n
Kevin Bacon once again appears in the ads, but does not feature in Birmingham, makers have confirmed.<\/p>\n
Bastille, who play the soundtrack behind last year’s John Lewis ‘Excitable Edgar’ Christmas advert, took commuters by surprise when they unexpectedly performed at the city centre station on November 28<\/p>\n
Frontman Dan Smith, surrounded backing dancers, was being filmed for a new EE 5G advert, due to air from January.<\/p>\n
EE later confirmed that commuters were treated to the world\u2019s first augmented reality, multi-location gig over 5G, starring the multi-platinum selling British band.<\/p>\n
Pete Jeavons, Marketing Communications Director at BT and EE said:\u00a0\u201cWith 5G, our customers can enjoy immersive experiences no matter where they are, even during their commute and in the busiest places.<\/p>\n
“We\u2019re saying goodbye to the days of refreshing our screens while waiting to get out of the station into a less congested area.<\/p>\n
“This extraordinary AR performance from Bastille in three cities simultaneously, is a great demonstration of what\u2019s now possible for our customers with 5G.\u201d<\/p>\n
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