Birmingham City Football Club has signed a 12-month sponsorship deal with cannabis drinks firm Green Monkey.<\/p>\n
The club is the first football team in the world to be sponsored by a cannabis oil company.<\/p>\n
Green Monkey CBD will supply a range of CBD products and drinks to the club which will be available on match days throughout the Trillion Trophy Stadium.<\/p>\n
The controversial deal will also see the club work on a series of engagement events with the brand in order to co-promote the Birmingham-based company\u2019s range.<\/p>\n
Green Monkey will also be using the club\u2019s range of advertising outlets to further spread the health and wellbeing brand\u2019s message.<\/p>\n
Typically, CBD companies have been more restricted in their advertising channels, but this is the first deal that puts a CBD company as one of the main sponsors of a major sports club.<\/p>\n
Green Monkey\u2019s 250ml carbonated canned drink contains 10mg of broad-spectrum CBD was launched in November 2018 and more than a million have been sold.<\/p>\n
The drinks will be available at bars throughout the ground as well as in the corporate areas and cocktails such as a \u201cMonkey Mojito\u201d, and \u201cGin and Green\u201d, will be available in the hospitality areas.<\/p>\n
Ian Dutton, Chief Commercial Officer at Blues, said: “We are delighted to be one of the first clubs to partner with a CBD Drinks brand.<\/p>\n
“As a club we are always looking to be innovative and create industry firsts with our partnerships programme.<\/p>\n
“It was clear from the beginning that a partnership with Green Monkey CBD was going to give us the opportunity to deliver a new and unique offering for our fans on matchdays, so we look forward to having their very distinctive green cans available across our kiosk and hospitality areas.”<\/p>\n
Sportsmen and women around the globe have begun to use CBD products to help with a variety of conditions although the makers of Green Monkey are very careful not to make any such claims.<\/p>\n
Serge Davies, CEO of Green Monkey explained the benefits of the tie in with the Championship club.<\/p>\n
He said: \u201cWith a big club, with a massive fan base right on our doorstep it was a natural tie in for us.<\/p>\n","protected":false},"excerpt":{"rendered":"
Birmingham City Football Club has signed a 12-month sponsorship deal with cannabis drinks firm Green Monkey. The club is the first football team in the world to be sponsored by a cannabis oil company. Green Monkey CBD will supply a range of CBD products and drinks to the club which will be available on match […]<\/p>\n","protected":false},"author":1,"featured_media":30080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,27,112,1],"tags":[],"class_list":["post-30076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-news","category-sport","category-top-stories","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/30076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=30076"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/30076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=30076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=30076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=30076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}