{"id":2629,"date":"2007-07-10T12:36:04","date_gmt":"2007-07-10T12:36:04","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2007\/07\/10\/monty-signs-for-walkers\/"},"modified":"2016-01-06T16:56:40","modified_gmt":"2016-01-06T16:56:40","slug":"monty-signs-for-walkers","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2007\/07\/10\/monty-signs-for-walkers\/","title":{"rendered":"Monty signs for Walkers!"},"content":{"rendered":"<div id=\"content\">\n<div><strong><img loading=\"lazy\" decoding=\"async\" height=\"292\" hspace=\"10\" width=\"180\" align=\"right\" vspace=\"3\" alt=\"\" src=\"http:\/\/www.theasiantoday.com\/Image\/ArticleImages\/MontyPanesar'Walkers'.jpg\"\/>ENGLAND cricketing star Monty Panesar is hoping to spice up the nations favourite crisp after signing for Walkers.<\/strong><\/div>\n<p>&#13;<\/p>\n<div>He will replace former football star Gary Linekar for the new Chilli and Lemon flavour range \u2013 expected to be a hit with the UK\u2019s Asian community. <\/div>\n<p>&#13;<\/p>\n<div>He has signed a deal for an initial six-month trial period, with the scope for a further extension if the campaign is a success.<\/div>\n<p>&#13;<\/p>\n<div>Walkers said they were thrilled about having Monty on board, while the man himself said his new role would be a \u201cchallenge\u201d.<\/div>\n<p>&#13;<\/p>\n<div>Speaking about the news, Monty said: \u201cI\u2019m really excited about my new relationship with Walkers. It\u2019s a new challenge for me and I\u2019m certain Chilli &amp; Lemon will be a huge success within the UK\u2019s Asian communities and beyond.\u201d <\/div>\n<p>&#13;<\/p>\n<div>Jon Goldstone, Vice President Walkers Marketing, said the range was specifically designed for the Asian community and England hero Monty was the perfect star to front the campaign. <\/div>\n<p>&#13;<\/p>\n<div>\u201cThis is our first flavour developed specifically for the tastes of the Asian market. Chilli &amp; Lemon flavour is already a favourite within the Asian community and, although we believe this new flavour will have mass appeal, we are targeting the Pakistani, Bangladeshi and Indian communities that make up the UK\u2019s biggest ethnic market,\u201d he said. <\/div>\n<p>&#13;<\/p>\n<div>\u00a0\u201cWalkers Chilli &amp; Lemon packs stand apart from the rest of the range with a \u2018New\u2019 flash written in both English and Hindi &#8211; a first for Walkers. They also feature an attractive Asian-inspired Henna design. <\/div>\n<p>&#13;<\/p>\n<div>\u201cMonty Panesar is this summer\u2019s cricket hero and his involvement will really help us get the message across to our target audience. We\u2019re thrilled to have him as a partner.\u201d<\/div>\n<p>&#13;\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ENGLAND cricketing star Monty Panesar is hoping to spice up the nations favourite crisp after signing for Walkers. &#13; He will replace former football star Gary Linekar for the new Chilli and Lemon flavour range \u2013 expected to be a hit with the UK\u2019s Asian community. &#13; He has signed a deal for an initial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=2629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}