{"id":23149,"date":"2017-08-08T13:02:00","date_gmt":"2017-08-08T12:02:00","guid":{"rendered":"http:\/\/www.theasiantoday.com\/?p=23149"},"modified":"2017-08-08T13:02:00","modified_gmt":"2017-08-08T12:02:00","slug":"summer-city-festival-kiran-rai","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2017\/08\/08\/summer-city-festival-kiran-rai\/","title":{"rendered":"Summer in the City Festival by Kiran Rai"},"content":{"rendered":"

Kiran Rai attended the Summer in the city 2017 a London Video festival while covering the event with the videographer from red films while interviewing the entire venue including the famous YouTube\u00a0stars which had more than 400,000 followers and had one to one sit downs with the stars and the daily sport video will be on here in the next few days to make sure you return to watch the video!<\/strong><\/p>\n

Influences<\/b>, creatives and industry professional will be heading to\u00a0Excel<\/a>\u00a0for YouTube festival\u00a0Summer In The City<\/a>.<\/strong><\/p>\n

\"\"The event runs from runs from Friday, August 4-6 in Royal Docks and gives the 10,000 expected visitors an insight into the community and chance to absorb information through discussion panels, workshops and live performances.\u00a0The panel took place in Panel Room A, and the panelists\u00a0spoke about working with brands, being transparent with your audience, and their best and worst brand deal experiences, as well as answering questions from the audience.<\/strong><\/p>\n

Lucy<\/a>\u00a0started the discussion by asking the panelists\u00a0what their opinion was on sponsorship in general, and what their first experiences of it were.\u00a0Daniel<\/a>\u00a0was the first to come in, saying: \u201cI had my first brand collaboration about two years ago and [\u2026] it\u2019s a tricky one because you go, \u2018Oh, okay, a person wants to use me as advertising\u2019, so then you are like, \u2018Who is this person?\u2019 I had 40,000 [subscribers] and I had been uploading every week for a year and this was at the very end of the year so it was like, achievement unlocked!\u201d<\/strong><\/p>\n

The conversation went on to cover choosing good brand deals, and\u00a0Sanne<\/a>\u00a0explained her usual process: \u201cThe ones that I have done, I have really enjoyed, but I find that most of the time I am just deleting emails going, \u2018No no, that isn\u2019t quite right, that isn\u2019t quite right\u2019. So I think finding the right ones is the most difficult part, but when it\u2019s right, it\u2019s right and it\u2019s really fun\u201d.<\/strong><\/p>\n

\"\"Lucy went on to ask about some of the best brand deal collaborations. Ara Bozadjian, a representative from\u00a0Yiannimize<\/a>, said, \u201cRecently we were contacted by Disney for [Yianni] to do a voice part in the UK release of\u00a0Cars 3.<\/em>\u201d Lucy ended the section by commenting that in general the best brand deals are the ones that give the YouTuber the most creative control and noted, \u201cI see myself as a creator, not an influencer. I am not a billboard for you to put your advert on.\u201d<\/strong><\/p>\n

Lucy brought the discussion around to transparency and asked the panellists, \u201cWhat does it mean to be transparent?\u201d Daniel got the conversation going by observing, \u201cYou have to remember that what you are doing every time you make a sponsored video is potentially putting the relationship you have with your audience at risk [\u2026] and I take it incredibly seriously if some brand is going to come along and be a risk to that.\u201d Ara added, \u201cIt is important to maintain that relationship because at the moment there is kind of a stigma around, \u2018oh, you\u2019re a sellout, you can\u2019t change what you make because I did not subscribe for this\u2019. But at the same time, the channel is a business, and you do need to make money.\u201d<\/strong><\/p>\n

An audience member asked if YouTubers are approached about brand deals as a group or individually. Ara answered: \u201cIt\u2019s more than likely individuals contacted individually, but they will target a group of people.\u201d Lucy went on to add, \u201cEveryone is getting paid vastly different amounts.\u201d Sanne explained something she has now started doing: \u201cNow I always ask, \u2018Is anyone else part of this campaign? When are they posting their videos?’\u201d, in order for her to more fully understand how her campaign will be interpreted.<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kiran Rai attended the Summer in the city 2017 a London Video festival while covering the event with the videographer from red films while interviewing the entire venue including the famous YouTube\u00a0stars which had more than 400,000 followers and had one to one sit downs with the stars and the daily sport video will be […]<\/p>\n","protected":false},"author":1,"featured_media":23150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,38],"tags":[],"class_list":["post-23149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-national-news"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/23149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=23149"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/23149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/23150"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=23149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=23149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=23149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}