{"id":11177,"date":"2015-10-22T12:02:07","date_gmt":"2015-10-22T12:02:07","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2015\/10\/22\/aab-announces-new-store\/"},"modified":"2015-10-22T12:02:07","modified_gmt":"2015-10-22T12:02:07","slug":"aab-announces-new-store","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2015\/10\/22\/aab-announces-new-store\/","title":{"rendered":"Aab Announces New Store"},"content":{"rendered":"
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Leading modest clothing brand set to open boutique unit in Westfield Bradford<\/h3>\n

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The UK\u2019s leading modest clothing brand will become the first independent fashion label in its sector to open a store in a mainstream shopping centre.

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\nAab has today announced that it is to open a new concept store next month in the \u00a3260 million Westfield Bradford development called The Broadway which will be the largest store of its kind in the UK.

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\nThe company said the opening of the 2,500 sq ft retail store alongside household fashion brands such as H&M, Topshop and New Look was a sign of how mainstream the modest wear sector was becoming. Industry analysts have valued the UK modest clothing market at around \u00a3100 million annually.

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\nThe boutique unit will create 10 new jobs and will offer a full range of clothing and accessories alongside a bespoke and limited-edition collection exclusively for its clients.

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\nThe news comes just six months after a successful launch of its flagship London store in the new East Shopping Centre. Aab is also in advanced talks to open retail units in key international fashion hubs including the Middle East and Malaysia.

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\n\u201cThis move into Westfield Bradford is a sign of the increasing consumer confidence in modest fashion and how increasingly mainstream it is becoming day-by-day,\u201d said Nazmin Alim, Creative Director of Aab.

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\n\u201cAs one of the pioneers in modest fashion we have taken the initiative of complementing our online presence with physical stores.\u00a0 This new boutique is aimed at satisfying consumer demand with trend-led designs, premium quality collections which are ethically produced and with modesty at the core.

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\n\u201cWestfield is synonymous with providing a world-class retail environment and we are delighted to have been accepted by them to be part of this new shopping centre and this is definitely part of our growth strategy for the Aab brand.

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\n\u201cOnce we have settled into the new store we aim to concentrate on building our international footprint in Dubai and Malaysia.\u201d

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\nAab has now started the process of fitting out the 2,500 sq ft retail space which will be fronted by an imposing eight metre wide double height frameless glass store front before the official opening on November 26.

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\nThe shop will open with a launch party featuring some of the biggest names and bloggers in modest fashion including Dina Tokio, Nabila Bee and Ruba Zai and will include the release of an exclusive range of winter coats. The launch event will also feature a guest appearance by Mariah Idrissi who became the first Muslim model in a hijab as the face of H&M\u2019s recently launched adverts.

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\nThe company, founded in 2007, is based in London and is currently one of the world\u2019s leading online retailers in the contemporary modest fashion clothing sector.

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\nIt creates original design pieces using its own in-house designers taking inspiration from global fashion trends. Aab places a strong emphasis on creating products using premium quality material and tailoring.

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\nIts full collection of products include everything from modest clothing, abayas, hijabs and accessories with a customer base that now extends to the US, Canada, Malaysia, Indonesia and the Middle East.

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\nModest fashion is now one of the fastest growing sectors in the industry with some estimates valuing the UK market at around \u00a3100 million annually.

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\nH&M recently launched its first advert showing a Muslim model in a hijab while British high-street department store House of Fraser started stocking \u2018sporty hijabs\u2019 in June this year.

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\nIn recent years, designers such as Hermes, Aramis, and Est\u00e9e Lauder have targeted this sector with exclusive collections inspired by the Middle East. The Broadway shopping centre in Bradford will be the largest in the country to open this year with units taken up by flagship retailers such Marks & Spencer and Debenhams.

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\nOther tenants include Superdry, H&M, Next, Topshop, Topman, New Look, Schuh, The Entertainer, Paperchase and River Island. It is set to open its doors on November 5.<\/p>\n


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Leading modest clothing brand set to open boutique unit in Westfield Bradford The UK\u2019s leading modest clothing brand will become the first independent fashion label in its sector to open a store in a mainstream shopping centre. \u00a0 Aab has today announced that it is to open a new concept store next month […]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-11177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/11177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=11177"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/11177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=11177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=11177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=11177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}