{"id":10572,"date":"2014-04-01T10:35:20","date_gmt":"2014-04-01T10:35:20","guid":{"rendered":"http:\/\/tat.reddaisytrading.co.uk\/index.php\/2014\/04\/01\/pop-up-birmingham-to-open-at-bullring\/"},"modified":"2014-04-01T10:35:20","modified_gmt":"2014-04-01T10:35:20","slug":"pop-up-birmingham-to-open-at-bullring","status":"publish","type":"post","link":"https:\/\/www.theasiantoday.com\/index.php\/2014\/04\/01\/pop-up-birmingham-to-open-at-bullring\/","title":{"rendered":"Pop-Up Birmingham to Open at Bullring"},"content":{"rendered":"
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In Support of Midlands Entrepreneurs<\/h3>\n

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A\u00a0pop-up shop in Birmingham\u2019s Bullring is set to give more than 80\u00a0Midlands startups an affordable route to the high street through a pioneering new initiative.<\/font><\/div>\n

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PopUp Birmingham opens next month in the iconic centre on the Middle East Mall, offering support to the\u00a0region’s future high street entrepreneurs by giving them an opportunity to co-fund and co-work in a prime retail space, keeping costs low while stirring up entrepreneurial spirit in the city.<\/font><\/div>\n

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The news comes as research from the Local Data Company this week revealed independents are slowly re-gaining a foothold on the high street – with 44 independent shops opening every day in 2013, according to their figures.<\/font><\/div>\n

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The initiative is run by PopUp Britain, part of the Association of Town & City Management (ATCM).\u00a0Its aim is to nurture future independent talent and add diversity and sustainability to the British retail landscape.<\/font><\/div>\n

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PopUp Britain manager Becky Jones said: \u201cOpening a shop in Bullring is beyond the wildest dreams of most new retail businesses.\u00a0It\u2019s an absolutely incredible space with a massive footfall and it\u2019s a great opportunity for any startup. \u00a0\u00a0\u00a0<\/font><\/div>\n

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\u201cThe city\u2019s new retail businesses stand to hugely benefit from trading in this environment, working with fellow entrepreneurs and learning solid retail techniques to take their business to the next level.<\/font><\/div>\n

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\u201cWe\u2019re on the lookout for up-and-coming retailers to take part over the coming weeks.\u201d<\/font><\/div>\n

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The shop is set to open its doors with 12 city brands trading on April 15.\u00a0Each week, 12 new brands will move in, curated by PopUp Britain\u2019s retail experts. It is set to run for seven weeks, with regular boot camps to give new brands retail skills.<\/font><\/div>\n

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Owner and manager of Bullring, Hammerson is working with PopUp Britain to help develop the city\u2019s own independent retail brands.<\/font><\/div>\n

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Tim Walley, Bullring general manager said: \u201cBullring is one of the UK\u2019s most successful shopping destinations with an average annual footfall of 38m.\u00a0We have a great track record of helping local businesses and the community and it\u2019s something our customers find engaging and unique to the Bullring experience.\u201d<\/font><\/div>\n

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PopUp Britain is working with John Lewis to offer expert visual merchandising to help to each of the new retailers in store learn how to make their products appeal to shoppers.<\/font><\/div>\n

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The initiative has already launched the high street careers of more than 350 new British retailers through its outlets around the UK.<\/font><\/div>\n

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In Support of Midlands Entrepreneurs A\u00a0pop-up shop in Birmingham\u2019s Bullring is set to give more than 80\u00a0Midlands startups an affordable route to the high street through a pioneering new initiative. \u00a0 PopUp Birmingham opens next month in the iconic centre on the Middle East Mall, offering support to the\u00a0region’s future high street […]<\/p>\n","protected":false},"author":1,"featured_media":11753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-10572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"_links":{"self":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/10572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/comments?post=10572"}],"version-history":[{"count":0,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/posts\/10572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/media?parent=10572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/categories?post=10572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theasiantoday.com\/index.php\/wp-json\/wp\/v2\/tags?post=10572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}