New Birmingham venue Eastside Rooms have joined forces with prestigious South Asian weddings and events brands, Mahirs Experience, Five Rivers Outdoor and Johal Catering for a private and corporate event offering catering to the South Asian market.

Arriving in early 2021, the venue will house the city centre’s largest pillar-free ballroom space, accommodating up to 1,200 guests at the new Eastside development. The Affinity suite is the perfect backdrop and will benefit from its own bar and entrance allowing a private and truly unique affair.

Sales & Marketing Director at Eastside Rooms, Leanne Bladen commented on the affiliation, “We’re so pleased to announce our partnership with our three chosen catering partners. All their food offering is authentic, and their service unparalleled. Eastside Rooms will be a fantastic wedding venue with a lot of capabilities, so it’ll be a great partnership.

It is paramount that our team have a basic understanding of different faiths and rituals that come with them. Our chosen catering partners have really helped us to develop a deeper understanding of the market”.

Managing Director of Mahirs Experience, Harvir Sahota added: “The team and I are thrilled to become part of this exciting new development, Eastside Rooms has large and flexible event spaces that will be perfect for the South Asian event market. What a great time to announce the partnership in time for Diwali, the festival of light!”

The super powered hub will have 23 flexible event spaces and be a fantastic addition to the Midlands events scene. The development will also benefit from an on-site Aloft hotel with 195 bedrooms, a cocktail bar and restaurant.

For more information on Eastside Rooms, email


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