Tuesday 25th April 2017 –
Love is intoxicating, heady and ensnaring. Afeemi, the latest song from Yash Raj Films’ Meri Pyaari Bindu encapsulates this classic, evergreen aspect of falling in love. This is one hangover, that of heady intense love that no one wants to get rid of. Parineeti Chopra as Bindu and Ayushmann Khurrana as Abhimanyu find their romance bloom in the city of Mumbai as this mellifluous number plays out.
Kolkata kids who jived to the carefree Ye Jawaani Teri as college came to a close, the scene now shifts to Mumbai where both Abhimanyu and Bindu are trying to set themselves up professionally. In the backdrop of this busy, bustling city, Bindu focuses on her dream of becoming a singer, and Abhimanyu find the headiness of love in everyday moments. Beyond grandeur and largesse, Afeemi captures that extra special feeling of doing small things together, of sharing little moment’s everyday, which is very easy to relate to. Be it a walk on Marine drive, or dancing in the rain, or lazing around in bed on a weekend, Afeemi celebrates love in the simple, everyday moments of life.
Afeemi celebrates love in the simple, everyday moments of life.
To build on the romance of Bindu and Abhimanyu, director Akshay Roy drew on his own experiences of Mumbai. He said, “In Afeemi, Abhi and Bindu find love amidst the simpler pleasures of life. Coming to Mumbai with a bunch of friends, years ago, trying to make something of our lives in this bustling city, for us it was always about those smaller joys – our first apartments, coffee shops, Carter road, long chats into the night about our ‘auditions’ of the day. In Afeemi, I’ve tried to show Abhi and Bindu’s journey through that ‘outsider’ lens. It’s something that I’m sure will be relatable for many.”
A heartfelt story that encompasses the stories of its protagonists over three decades, Meri Pyaari Bindu presented its trailer innovatively – divided up in five chapters over time. Song composed by Sachin-Jigar, Afeemi is sung by Jigar Saraiya and Sana Moidutty. Kausar Munir has composed the lyrics. Meri Pyaari Bindu will release in cinemas on the 12th May 2017.
Watch the music video to Afeemi here: