The Great Western Arcade is welcoming its newest addition to its business arms, that of Miss Macaroon.
The Birmingham social enterprise company is to open its first macaroon shop in Birmingham, featuring a prosecco bar as well. Wine and French fancies will be sure to tickle foodies, sweet-tooths and wine hotspot connoisseurs alike with its stunning array of colourful bites amid Birmingham’s financial district and high flyers.
Miss Macaroon is already an established presence online, having sold delicacies to the likes of Karl Lagerfeld and more. The real Miss Macaroon, otherwise known as Rosie Ginday, trained at University College Birmingham before working under Michelin starred Glynn Purnell. The renowned pastry chef set up Miss Macaroon in 2011 and used the profits to help get care leavers, offenders and ex-offenders into training and employment.
“The shop is going to bring into focus our aim at Miss Macaroon of making indulgence a virtue. We want the customer experience to be luxurious, with bubbles being served while the gorgeous French macaroons take centre stage.
“We want to make sure that the lives of our young staff are enriched by the process, giving them the skills to reach their full potential in the retail sector. The shop will be a space where both our customers and our staff can see the brand be brought to life, and for us that is really special.”
Most recently, Miss Macaroon was nominated for ‘Social Enterprise of the Year’ at the Birmingham Awards.