I’ve got a London Fashion Week exclusive for The Asian Today readers.
Fashion DNA, a fashion designer mentoring program for emerging South Asian designers created by The British Fashion Council and this year the program allowed some of the best up and coming Pakistani designers to participate in London Fashion Week (LFW) showcasing their autumn and winter 2016 (AW16) collections. I’m excited to present to you three Pakistani designers who showcased at LFW and are creating ripples in the fashion waves. Don’t forget to take note of the trends for AW16.
The House of Kamiar Rokni is among Pakistan’s premier fashion design houses. The brand strives to provide an immaculate essence of style in all their creations, designing signature unique pieces that evoke a sense of individuality and elegance in the people that wear them.
The house’s core philosophy is to embrace art, culture and imagination in their fashion. The collection is symbolic of an old world charm, traditional heritage with a seamless amalgamation of a combined Seraiki history and cultural diversity that the three have inherited. It’s an inspiring approach of turning the traditional craft into contemporary fashion.
The Wardha Saleem label is known for its unique colour play, intricate figurative embellishments and contemporary print design. The brand’s vision is vibrant, young and eclectic.
The fashion label fuses indigenous embroideries, vibrant colours and traditional printing techniques with a modern sensibility allowing audiences to express their individuality and be playful with their style. A proud Pakistani fashion label heavily inspired by the vibrant culture of the country, the brand is committed to showcasing the brighter side of its homeland through its design philosophy that is happy, playful and free spirited.
Zaheer Abbas is known for his use of monochrome, something unusual in Pakistan, as well as his craftsmanship. He works with his team of artisans to make each piece by hand in his studio. Zaheer has proven to be one of the country’s top designers and highlights his extraordinary talents to bring modern fashionable clothing to the forefront with his extraordinary vision for fashion.
He astonished the crowd with his flawless everyday modern digital prints and implicit contemporary high-end Pakistani fashion. The colour palette, layering, cuts and AW16 digital prints and ideal for the British weather. You can also appreciate the combination of modest fashion trends to express the true beauty of a woman through her clothes.
If that wasn’t enough for you, I’ve got another fashion week exclusive.