Using the fever around the new Macbook Pros gave Apple the perfect opportunity to quietly rise the prices on its entire computer line. The new laptops that were unveiled on October 27th are already significantly more expensive, but prices have even spiked on older models that have undergone no changes.
On the 26th, the 13in Macbook Air was £849 and the now discontinued 11in was £749. The next day both were a stunning £949. The 12in Macbook was £1049 and now sits at £1249, an increase of £200. The 13in and 15in Macbook Pros went from £999 and £1599 to £1249 and £1899.
The price hike has spread to computers to with the Mac mini, the cheapest computer Apple has available, jumping from £399 to £479.
The iMac has gone from £899 to £1049. Most shockingly, the Mac Pro, one of Apple’s most popular but least updated products, have skyrocketed by £500 from £2599 to £2999, almost £3K.
In the confusion of Brexit, many companies are jacking up UK prices in order to compensate for the fall of the British pound, however many are accusing companies of taking advantage of the economic situation to needlessly boost profits.
Apple have said in a statement:
“Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices.”