By Sara Khan
The British Asian Trust hosted an exclusive preview of the latest Festive collection by one of Indian fashion’s elite, Manish Malhotra. The event took place at the UK’s leading, Indian high fashion multi-brand store, Aashni + Co where you can find the Indian designers collection.
Manish Malhotra’s creativity and genius span the broad spheres of Bollywood design, cultural fusion and extraordinary bridal and couture collections.
Manish is a pioneer in the field of fashion in India today and renowned globally. His diffusion label MANISH MALHOTRA has become a success since its launch in 2004 and has proved once again why he is the country’s favourite when it comes to dressing India’s most beautiful and glamorous.
Manish, known for his bridal wear and immaculate colour sense, has designed for some of the most striking personalities in the Indian film industry, high-profile politicians, industrialists, top global corporates and affluent families across the globe. He has also been felicitated by National Institute of Fashion Technology, Delhi and the Indo-American Society for his contribution to fashion designing.
Speaking at the event, Manish Malhotra said, “I am overwhelmed at the opportunity of coming on board as an ambassador for The British Asian Trust. I have been observing their great work for some time and am looking forward to contributing in my own way. There has been an overwhelming response from guests and media this evening to the new collection also. Aashni + Co is one of the first stores in the UK to really showcase Indian fashion. I’ve been a part of Aashni + Co since the beginning. It’s a serious store and a great showcase for the West to see what’s happening in India today.”