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Sport - The Asian Today

Updated: 10:45, Monday March 5, 2012
        Sport Feed
F1 tie-in for British fashion brand
Sahara Force India teams up with Hackett
 
LONDON based fashion brand Hackett has joined Sahara Force India as the teams official supplier for the forthcoming Formula 1 season.
Part of Hackett’s association will involve supplying team members with travel kit to be worn while travelling to and from races. The latest Hackett designs will be issued to staff this week in preparation for next week’s season-opening Australian Grand Prix in Melbourne.
 The relationship with Sahara Force India marks the continuation of Hackett’s ambitious plans to expand further into international markets, especially India, and capitalise on the global appeal of the sport.
Speaking about the tie-in Dr. Vijay Mallya, Team Principal and Managing Director of Sahara Force India said: “I’m delighted to welcome Hackett to the team and look forward to seeing our team members wearing their clothes this season. I have a great interest in fashion and believe the clothes we wear speak volumes about who we are and the values that are important to us. Formula One is therefore the perfect showcase for Hackett’s range and helps reinforce their strong tradition of style and quality.”
Vicente Castellano, Managing Director of Hackett added: “Continuing with our motor racing tradition, it seemed a natural step to support our new and exciting business expansion into India by becoming a partner to the Sahara Force India Formula One team for 2012.
“We are looking forward to supporting the team as they continue their fight to work their way up the highly competitive Formula One grid.”
The opening race of the 2012 season takes place in Melbourne from the 16-18 March.

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