‘The Asian Today’ was launched in September 2002 as a free monthly community publication serving the Midlands region. The newspaper is published by Urban Media Ltd, who also run the UK’s leading entertainment website, 'DesiXpress'. As the Midlands premier English language Asian read, ‘The Asian Today’ filled a much-needed gap in the publications marketplace. ‘The Asian Today’ was created to inform, educate and enlighten the British South-Asian population offering local, national and international news, and offering a platform for the community to voice their views and concerns. The newspaper has received a great deal of support from local communities, political personalities, community and faith leaders and second generation Asian readers - support which is vital for the success of all involved from the team to potential advertisers.

‘The Asian Today’ is available across the Midlands, namely Birmingham, Leicester, Nottingham, Wolverhampton, Walsall and Coventry, as a free monthly, distributed widely amongst the South-Asian community. It is made available via community centres, commercial businesses, libraries, charities and stocked by major retailers including Asda. The current readership is over 150,000 every month.

‘The Asian Today’ has led the way with exclusive news stories which have been echoed by mainstream local and national press and continues to bring the most diverse, innovative and representative news stories and features to readers. This ensures a generous combination of content to reflect the lifestyle, culture, identity and faith of the wider Asian community. ‘The Asian Today’ aims to promote a new dimension to the British Asian community by exploring subjects and topics affecting second and third generation Asians whilst maintaining content of interest for elder members of the community. Support for this publication is reflected through public and freelance contributions.

‘The Asian Today’ offers maximum potential for advertisers who wish to increase their customer base and are keen to promote their services amongst a vibrant and economically prosperous community who are open to experiencing new products and commercial innovations to enhance the quality of their lifestyle.

Previous & regular advertisers include: West Midlands Police, Central Office of Information, The Army, The Royal Navy, British Telecom, Eros International, Floors 2 Go, Eastern Birmingham Primary Care Trust, Birmingham City Council, Matthew Boulton College, South Birmingham College, Josiah Mason College, Mushtaq's Sweet Centre, Aldi, The Islamic Bank of Britain, Birmingham Symphony Hall, The Carphone Warehouse, STAR TV, National Blood Service, The University of Central England, Shropshire County Council, Toyota World, West Midlands Fire Service, Warwickshire County Cricket Club, Cousins Furniture Stores and many many more.