About The Asian Today
‘The Asian Today’ was launched in September
2002 as a free monthly community publication serving the Midlands region. The
newspaper is published by The Asian Today Ltd, who also run the UK’s leading
entertainment website, 'DesiXpress'. As the
Midlands premier English language Asian read, ‘The Asian
Today’ filled a much-needed gap in the publications
marketplace. ‘The Asian Today’ was created
to inform, educate and enlighten the British South-Asian population offering
local, national and international news, and offering a platform for the
community to voice their views and concerns. The newspaper has received a great
deal of support from local communities, political personalities, community and
faith leaders and second generation Asian readers - support which is vital for
the success of all involved from the team to potential advertisers.
‘The Asian Today’ is available across the Midlands, namely Birmingham,
Leicester, Nottingham, Wolverhampton, Walsall and Coventry, as a free monthly,
distributed widely amongst the South-Asian community. It is made available via
community centres, commercial businesses, libraries, charities and stocked by
major retailers including Asda. The current readership is over 150,000 every
month.
‘The Asian Today’ has led the way with
exclusive news stories which have been echoed by mainstream local and national
press and continues to bring the most diverse, innovative and representative
news stories and features to readers. This ensures a generous combination of
content to reflect the lifestyle, culture, identity and faith of the wider
Asian community. ‘The Asian Today’ aims to promote a new dimension to the
British Asian community by exploring subjects and topics affecting second and
third generation Asians whilst maintaining content of interest for elder
members of the community. Support for this publication is reflected through
public and freelance contributions.
‘The Asian Today’ offers maximum potential
for advertisers who wish to increase their customer base and are keen to
promote their services amongst a vibrant and economically prosperous community
who are open to experiencing new products and commercial innovations to enhance
the quality of their lifestyle.
Download The Asian Today Media Pack (PDF Format)
Previous & regular advertisers include: West Midlands Police, Central
Office of Information, The Army, The Royal Navy, British Telecom, Eros
International, Floors 2 Go, Eastern Birmingham Primary Care Trust, Birmingham
City Council, Matthew Boulton College, South Birmingham College, Josiah Mason
College, Mushtaq's Sweet Centre, Aldi, The Islamic Bank of Britain, Birmingham
Symphony Hall, The Carphone Warehouse, STAR TV, National Blood Service, The
University of Central England, Shropshire County Council, Toyota World, West
Midlands Fire Service, Warwickshire County Cricket Club, Cousins Furniture
Stores and many many more.